War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it /

Bibliographic Details
Main Author: Ries, Al
Other Authors: Ries
Format: Book
Published: New York: Collins Business, 2009.
Subjects:
Description
Physical Description:xxx, 272 p: ill; 22cm.
ISBN:9780061669194