Brand Avatar : translating virtual world branding into real world success /

Bibliographic Details
Main Author: De Mesa, Alycia
Format: Book
Published: New York: Palgrave Macmillan, 2009.
Subjects:

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658.827DEM
Accession Item Category Format Status Notes
0000065510 Main Non-Fiction BOOK AVAILABLE
1209068859 Main Non-Fiction BOOK AVAILABLE