Brand Avatar : translating virtual world branding into real world success /
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| Format: | Book |
| Published: |
New York:
Palgrave Macmillan,
2009.
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| Subjects: |
| Item Description: | Includes bibliographical references and index. He emergence & characteristics of virtual worlds -- The early worlds -- The adoption continuum -- The establishers -- The culture of virtual world users -- Adult user profiles and habits -- Teen user profiles and habits -- Kids & teen worlds -- The em |
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| Physical Description: | 187p; 24cm. |
| ISBN: | 9780230201798 |