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# |
|a 9780230201798
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| 039 |
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|y 201511041133
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.827
|b DEM
|
| 100 |
1 |
# |
|a De Mesa, Alycia
|
| 245 |
1 |
0 |
|a Brand Avatar :
|b translating virtual world branding into real world success /
|c Alycia de Mesa.
|
| 260 |
# |
# |
|a New York:
|b Palgrave Macmillan,
|c 2009.
|
| 300 |
# |
# |
|a 187p;
|c 24cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index.
|
| 500 |
# |
# |
|a He emergence & characteristics of virtual worlds -- The early worlds -- The adoption continuum -- The establishers -- The culture of virtual world users -- Adult user profiles and habits -- Teen user profiles and habits -- Kids & teen worlds -- The em
|
| 650 |
# |
0 |
|a Success in business
|
| 650 |
# |
0 |
|a Virtual reality
|
| 650 |
# |
0 |
|a Branding (Marketing)
|
| 999 |
|
|
|a 0000065510
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|
| 999 |
|
|
|a 1209068859
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|