APA (7th ed.) Citation

Roman, E. (2011). Voice-of-the-customer marketing: A revolutionary five-step process to create customers who care, spend, and stay. McGraw-Hill.

Chicago Style (17th ed.) Citation

Roman, Ernan. Voice-of-the-customer Marketing: A Revolutionary Five-step Process to Create Customers Who Care, Spend, and Stay. New York: McGraw-Hill, 2011.

MLA (8th ed.) Citation

Roman, Ernan. Voice-of-the-customer Marketing: A Revolutionary Five-step Process to Create Customers Who Care, Spend, and Stay. McGraw-Hill, 2011.