Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /

Bibliographic Details
Main Author: Roman, Ernan
Format: Book
Published: New York: McGraw-Hill, 2011.
Subjects:
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245 1 0 |a Voice-of-the-customer marketing :   |b a revolutionary five-step process to create customers who care, spend, and stay /   |c Ernan Roman. 
260 # # |a New York:   |b McGraw-Hill,   |c 2011. 
300 # # |a xvi, 248p:   |b ill;   |c 24cm. 
500 # # |a Includes index 
650 # 0 |a Relationship marketing  
650 # 0 |a Consumer profiling  
650 # 0 |a Customer relations  
650 # 0 |a Database marketing  
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