Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /

Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /

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Bibliographic Details
Main Author:	Roman, Ernan
Format:	Book
Published:	New York: McGraw-Hill, 2011.
Subjects:	Relationship marketing Consumer profiling Customer relations Database marketing

Voice of the customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /

Voice of the customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /

by Roman, Ernan
Published 2011