APA (7th ed.) Citation

Bettencourt, L. (2010). Service Innovation: How to Go From Customer Needs to Breakthrough Services. McGraw Hill.

Chicago Style (17th ed.) Citation

Bettencourt, Lance. Service Innovation: How to Go From Customer Needs to Breakthrough Services. U.S.A: McGraw Hill, 2010.

MLA (8th ed.) Citation

Bettencourt, Lance. Service Innovation: How to Go From Customer Needs to Breakthrough Services. McGraw Hill, 2010.

Warning: These citations may not always be 100% accurate.