Defending your brand : how smart companies use defensive strategy to deal with competitive attacks /

Bibliographic Details
Main Author: Calkins, Tim
Format: Book
Published: New York: Palgrave Macmillan, 2012.
Subjects:

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658.49012CAL
Accession Item Category Format Status Notes
1501070012 Main Non-Fiction BOOK AVAILABLE
1501070013 Main Non-Fiction BOOK AVAILABLE