APA (7th ed.) Citation

Calkins, T. (2012). Defending your brand: How smart companies use defensive strategy to deal with competitive attacks. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Calkins, Tim. Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks. New York: Palgrave Macmillan, 2012.

MLA (8th ed.) Citation

Calkins, Tim. Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks. Palgrave Macmillan, 2012.