Defending your brand : how smart companies use defensive strategy to deal with competitive attacks /

Bibliographic Details
Main Author: Calkins, Tim
Format: Book
Published: New York: Palgrave Macmillan, 2012.
Subjects:
LEADER 00761cam a2200217 7i4500
001 0000016371
005 20170814090000.0
005 ##20170814171300.0
003 ##MY-KlINT
020 # # |a 9781137278753  
039 # 9 |a 201708141713  |b staff  |y 201511041200  |z VLOAD 
090 0 0 |a 658.49012   |b CAL 
100 1 # |a Calkins, Tim 
245 1 0 |a Defending your brand :   |b how smart companies use defensive strategy to deal with competitive attacks /   |c Tim Calkins. 
260 # # |a New York:   |b Palgrave Macmillan,   |c 2012. 
300 # # |a 294p:   |b illc23cm. 
500 # # |a Includes bibiographical references and index. 
650 # 0 |a Strategic planning  
650 # 0 |a Product management  
999 |a 1501070012  |b BOOK  |c Main Non-Fiction  |e INTAN BK 
999 |a 1501070013  |b BOOK  |c Main Non-Fiction  |e INTAN BK