Global Marketing and Advertising : Understanding Cultural Paradoxes /

Global Marketing and Advertising : Understanding Cultural Paradoxes /

Bibliographic Details
Main Author: Mooij, Marieke de
Format: Book
Published: Los Angeles: SAGE, 2014.
Edition:Fourth edition.
Subjects:
Consumer behaviour -- > Cross-cultural studies
Target marketing -- > Cross-cultural studies
Advertising -- > Cross-cultural studies

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658.802MOO
Accession Item Category Format Status Notes
1503070266 Main Non-Fiction BOOK AVAILABLE

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