Global Marketing and Advertising : Understanding Cultural Paradoxes /

Global Marketing and Advertising : Understanding Cultural Paradoxes /

Bibliographic Details
Main Author: Mooij, Marieke de
Format: Book
Published: Los Angeles: SAGE, 2014.
Edition:Fourth edition.
Subjects:
Consumer behaviour -- > Cross-cultural studies
Target marketing -- > Cross-cultural studies
Advertising -- > Cross-cultural studies
Description
Item Description:Includes bibliographical references and index
Physical Description:xx, 395p: ill; 26cm.
ISBN:9781452257174

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