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00795cam a2200229 7i4500 |
| 001 |
0000016484 |
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20151104090000.0 |
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##20151104120100.0 |
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##MY-KlINT |
| 020 |
# |
# |
|a 9781452257174
|
| 039 |
# |
9 |
|y 201511041201
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.802
|b MOO
|
| 100 |
1 |
# |
|a Mooij, Marieke de
|
| 245 |
1 |
0 |
|a Global Marketing and Advertising :
|b Understanding Cultural Paradoxes /
|c Marieke de Mooij.
|
| 250 |
# |
# |
|a Fourth edition.
|
| 260 |
# |
# |
|a Los Angeles:
|b SAGE,
|c 2014.
|
| 300 |
# |
# |
|a xx, 395p:
|b ill;
|c 26cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index
|
| 650 |
# |
0 |
|a Consumer behaviour --
|x Cross-cultural studies
|
| 650 |
# |
0 |
|a Target marketing --
|x Cross-cultural studies
|
| 650 |
# |
0 |
|a Advertising --
|x Cross-cultural studies
|
| 999 |
|
|
|a 1503070266
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|