Global Marketing and Advertising : Understanding Cultural Paradoxes /

Global Marketing and Advertising : Understanding Cultural Paradoxes /

Bibliographic Details
Main Author:	Mooij, Marieke de
Format:	Book
Published:	Los Angeles: SAGE, 2014.
Edition:	Fourth edition.
Subjects:	Consumer behaviour -- > Cross-cultural studies Target marketing -- > Cross-cultural studies Advertising -- > Cross-cultural studies

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