APA (7th ed.) Citation

Storbacka, K., & Lehtinen, J. R. (2001). Customer relationship management: Creating competitive advantage through win - win relationship strategies. Mcgraw - Hill.

Chicago Style (17th ed.) Citation

Storbacka, Kaj, and Jarmo R. Lehtinen. Customer Relationship Management: Creating Competitive Advantage Through Win - Win Relationship Strategies. Singapore: Mcgraw - Hill, 2001.

MLA (8th ed.) Citation

Storbacka, Kaj, and Jarmo R. Lehtinen. Customer Relationship Management: Creating Competitive Advantage Through Win - Win Relationship Strategies. Mcgraw - Hill, 2001.