Customer relationship management : creating competitive advantage through win - win relationship strategies /

Bibliographic Details
Main Author: Storbacka, Kaj
Other Authors: Lehtinen, Jarmo R.
Format: Book
Published: Singapore: Mcgraw - Hill, 2001.
Subjects:
Description
Item Description:Includes bibliographical references and index
Physical Description:x,160p.: ill.; 24cm.
ISBN:0071206787