Customer relationship management : creating competitive advantage through win - win relationship strategies /

Bibliographic Details
Main Author: Storbacka, Kaj
Other Authors: Lehtinen, Jarmo R.
Format: Book
Published: Singapore: Mcgraw - Hill, 2001.
Subjects:
LEADER 00721cam a2200205 7i4500
001 0000017288
005 20151104090000.0
005 ##20151104120700.0
003 ##MY-KlINT
020 # # |a 0071206787  
039 # 9 |y 201511041207  |z VLOAD 
090 0 0 |a 658.812   |b STO 
100 1 # |a Storbacka, Kaj 
245 1 0 |a Customer relationship management :   |b creating competitive advantage through win - win relationship strategies /   |c by kaj Storbacka and Jarmo R. Lehtinen. 
260 # # |a Singapore:   |b Mcgraw - Hill,   |c 2001. 
300 # # |a x,160p.:   |b ill.;   |c 24cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Customer services --   |x Management  
650 # 0 |a Customer relations --   |x Management  
700 0 # |a Lehtinen, Jarmo R.