Eating the big fish : how challenger brands can complete againts brand leaders /

Bibliographic Details
Main Author: Morgan, Adam
Format: Book
Published: New Jersey: John Wiley & Sons,Inc, 2009.
Edition:2nd edition.
Subjects:

BK- Koleksi INTAN - Aras 1

Holdings details from BK- Koleksi INTAN - Aras 1
Call Number: 658.8MOR
Accession Item Category Format Status Notes
0000002540 Main Non-Fiction BOOK AVAILABLE