APA (7th ed.) Citation

Morgan, A. (2009). Eating the big fish: How challenger brands can complete againts brand leaders (2nd edition.). John Wiley & Sons,Inc.

Chicago Style (17th ed.) Citation

Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Complete Againts Brand Leaders. 2nd edition. New Jersey: John Wiley & Sons,Inc, 2009.

MLA (8th ed.) Citation

Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Complete Againts Brand Leaders. 2nd edition. John Wiley & Sons,Inc, 2009.