Eating the big fish : how challenger brands can complete againts brand leaders /
| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey:
John Wiley & Sons,Inc,
2009.
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| Edition: | 2nd edition. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxiv,336p.; 23cm. |
| ISBN: | 9780470238271 |