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##MY-KlINT |
| 020 |
# |
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|a 9780470238271
|
| 039 |
# |
9 |
|y 201511041219
|z VLOAD
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| 090 |
0 |
0 |
|a 658.8
|b MOR
|
| 100 |
1 |
# |
|a Morgan, Adam
|
| 245 |
1 |
0 |
|a Eating the big fish :
|b how challenger brands can complete againts brand leaders /
|c by Adam Morgan.
|
| 250 |
# |
# |
|a 2nd edition.
|
| 260 |
# |
# |
|a New Jersey:
|b John Wiley & Sons,Inc,
|c 2009.
|
| 300 |
# |
# |
|a xxiv,336p.;
|c 23cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index
|
| 650 |
# |
0 |
|a Brand name products --
|x Management
|
| 650 |
# |
0 |
|a Product management
|
| 650 |
# |
0 |
|a New products
|