Eating the big fish : how challenger brands can complete againts brand leaders /

Bibliographic Details
Main Author:	Morgan, Adam
Format:	Book
Published:	New Jersey: John Wiley & Sons,Inc, 2009.
Edition:	2nd edition.
Subjects:	Brand name products -- > Management Product management New products

Similar Items

Eating the big fish : how challenger brands can compete against brand leaders /
by: Morgan, Adam
Published: (2009)

The Origin of Brands : How Product Evolution Creates Endless Possibilities For New Brands /
by: Ries, Al
Published: (2004)

The business of brands /
by: Miller, Jon
Published: (2004)

The hero and the outlaw : building extraordinary brands through the power of archetypes /
by: Mark, Margaret
Published: (2001)

Branding Malaysia /
by: LS Sya
Published: (2005)

Branding FOR DUMMIES /
by: Chiaravalle, Bill

The Pirate inside : Building a Challenger Brand Culture Within Yourself and Your organization /
by: Morgan, Adam
Published: (2004)

Branding Malaysia /
by: Sya, LS
Published: (2005)

The right to brand: Levelling the brand playing field : Lessons from an emerging market /
by: Yasmin Merican
Published: (2013)

Havard Business Review on brand management.
Published: (1999)

Harvard Business Review on Brand Management.
Published: (1999)

The best of branding : best practices in corporate branding /
by: Gregory, James R.
Published: (2004)

B2B branding in Malaysia : a guide to building successful business-to-business brands /
by: Temporal, Paul
Published: (2006)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane
Published: (2008)

B2B brand management /
by: KOTLER, Philip
Published: (2006)

The ultimate book of business brands : insights from the world's 50 greatest brands /
by: Crainer, Stuart
Published: (2003)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brand champions : how superheroes bring brands to life /
by: Buckingham, Ian P.
Published: (2011)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Asian brand strategy : how Asia builds strong brands /
by: Roll, Martin, 1967-
Published: (2006)

Brand society : how brands transform management and lifestyle /
by: Kornberger,, Martin
Published: (2010)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

What great brands do : the seven brand-building principles that separate the best from the rest /
by: Lee Yohn, Denise
Published: (2014)

Memahami jenama /
by: Cheverton, Peter
Published: (2009)

Brand driven : the route to integrated branding through great leadership /
by: LePla, F. Joseph
Published: (2003)

OBD : Obsessive Branding Disorder : THE BUSINESS OF ILLUSION AND THE ILLUSION OF BUSINESS /
by: Conley, Lucas

How they started global brands : how 21 good ideas became great global businesses /
Published: (2011)

Global Malaysian Brands /
by: Carol Lin
Published: (2013)

Brand management 101 : 101 lessons from real-world marketing /
by: Dhar, Mainak
Published: (2007)

Brand leadership /
by: Aaker, David A.
Published: (2000)

The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions /
by: Grant, John, 1964-

Brand sense : build powerful brands through touch, taste, smell, sight, and sound /
by: Lindstrom, Martin
Published: (2005)

Luxury Brand Management : A World of Privilege / /
by: Chevalier, Michel

BRANDING IN A COMPETITIVE MARKETPLACE /
by: Baisya, Rajat K.
Published: (2013)

Brand relevance : making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

The Brand Strategist's Guide to Desire : How to give consumers what they actually want /
by: Simpson, Anna
Published: (2014)

Relevance : making stuff that matters /
by: Manners, Tim
Published: (2008)

Global brand integrity management : how to protect your product in today's competitive environment /
by: Post, Richard S.
Published: (2008)

Brand Sense : Sensory Secrets Behind the Stuff We Buy /
by: Lindstrom,Martin
Published: (2010)