How customers think : essential insights into the mind of the market /

How customers think : essential insights into the mind of the market /

Bibliographic Details
Main Author: Zaltman, Gerald
Format: Book
Published: Boston, Massachusetts: Harvard Business School Press, 2003.
Subjects:
Creative thinking
Consumer behavior -- > Psychological
Consumer -- > Psychology
Marketing -- > Psychology aspects

INTAN Jalan Elmu

Holdings details from INTAN Jalan Elmu
Call Number: E 658.8342ZAL
Accession Item Category Format Status Notes
5000001913 Main Non-Fiction BOOK AVAILABLE

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