How customers think : essential insights into the mind of the market /

Bibliographic Details
Main Author: Zaltman, Gerald
Format: Book
Published: Boston, Massachusetts: Harvard Business School Press, 2003.
Subjects:
LEADER 00654cam a2200205 7i4500
001 0000022144
005 20151104090000.0
005 ##20151104124500.0
003 ##MY-KlINT
020 # # |a 1578518261  
039 # 9 |y 201511041245  |z VLOAD 
090 0 0 |a E 658.8342   |b ZAL 
100 1 # |a Zaltman, Gerald 
245 1 0 |a How customers think :   |b essential insights into the mind of the market /   |c Gerald Zaltman. 
260 # # |a Boston, Massachusetts:   |b Harvard Business School Press,   |c 2003. 
300 # # |a 323 p.. 
650 # 0 |a Creative thinking  
650 # 0 |a Consumer behavior --   |x Psychological  
650 # 0 |a Consumer --   |x Psychology  
650 # 0 |a Marketing --   |x Psychology aspects