APA (7th ed.) Citation

Marconi, J. (1994). Beyond branding: How savvy marketers build brand equity to create products and open new markets. S. Abdul Majeed & Co.

Chicago Style (17th ed.) Citation

Marconi, Joe. Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets. Kuala Lumpur: S. Abdul Majeed & Co, 1994.

MLA (8th ed.) Citation

Marconi, Joe. Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets. S. Abdul Majeed & Co, 1994.