Beyond branding : how savvy marketers build brand equity to create products and open new markets /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Kuala Lumpur:
S. Abdul Majeed & Co,
c1994.
|
| Subjects: |
| LEADER | 00568cam a2200193 7i4500 | ||
|---|---|---|---|
| 001 | 0000044233 | ||
| 005 | 20151104090000.0 | ||
| 005 | ##20151104154400.0 | ||
| 002 | ##000004479 | ||
| 003 | ##MY-KlINT | ||
| 008 | 151104 00010 eng | ||
| 020 | # | # | |a 1557384282 |
| 039 | # | 9 | |y 201511041544 |z VLOAD |
| 090 | 0 | 0 | |a 658.827 MAR |
| 100 | 1 | # | |a Marconi, Joe |
| 245 | 0 | 0 | |a Beyond branding : |b how savvy marketers build brand equity to create products and open new markets / |c Joe Marconi. |
| 260 | # | # | |a Kuala Lumpur: |b S. Abdul Majeed & Co, |c c1994. |
| 300 | # | # | |a xvi, 213p. ;. |
| 650 | # | 0 | |a Marketing |