Strategic brand management : new approaches to creating and evaluating brand equity /

Bibliographic Details
Main Author: KAPFERER, Jean-Noel
Format: Book
Published: New York: The Free Press, c1992.
Subjects:

INTAN Kampus Wilayah Selatan

Holdings details from INTAN Kampus Wilayah Selatan
Call Number: 658.8343 KAP
Accession Item Category Format Status Notes
1000132884 Main Non-Fiction BOOK AVAILABLE