APA (7th ed.) Citation

KAPFERER, J. (1992). Strategic brand management: New approaches to creating and evaluating brand equity. The Free Press.

Chicago Style (17th ed.) Citation

KAPFERER, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. New York: The Free Press, 1992.

MLA (8th ed.) Citation

KAPFERER, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. The Free Press, 1992.