Strategic brand management : new approaches to creating and evaluating brand equity /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
The Free Press,
c1992.
|
| Subjects: |
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| 100 | 1 | # | |a KAPFERER, Jean-Noel |
| 245 | 0 | 0 | |a Strategic brand management : |b new approaches to creating and evaluating brand equity / |c Jean-Noel Kapferer. |
| 260 | # | # | |a New York: |b The Free Press, |c c1992. |
| 300 | # | # | |a v, 341p. ;. |
| 650 | # | 0 | |a Product management |