Value-based marketing : marketing strategies for corporate growth and shareholder value /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chichester:
John Wiley & Sons, Ltd,
c2000.
|
| Subjects: |
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| 020 | # | # | |a 0471877271 |
| 039 | # | 9 | |y 201511041625 |z VLOAD |
| 090 | 0 | 0 | |a 658.8 |b DOY |
| 100 | 1 | # | |a Doyle, Peter |
| 245 | 0 | 0 | |a Value-based marketing : |b marketing strategies for corporate growth and shareholder value / |c Peter Doyle. |
| 260 | # | # | |a Chichester: |b John Wiley & Sons, Ltd, |c c2000. |
| 300 | # | # | |a xii,370p: |b ill; |c 25cm. |
| 500 | # | # | |a Include index |
| 650 | # | 0 | |a Marketing -- |x Management |