APA (7th ed.) Citation

Baker, R. J. (2006). Measure what matters to customers: Using key predictive indicators. John Wiley and Sons.

Chicago Style (17th ed.) Citation

Baker, Ronald J. Measure What Matters to Customers: Using Key Predictive Indicators. Hoboken, NJ: John Wiley and Sons, 2006.

MLA (8th ed.) Citation

Baker, Ronald J. Measure What Matters to Customers: Using Key Predictive Indicators. John Wiley and Sons, 2006.