Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing /

Bibliographic Details
Main Author: OZIMEK, John
Format: Book
Published: London: McGraw-Hill, 1993.
Subjects:

INTAN Kampus Wilayah Selatan

Holdings details from INTAN Kampus Wilayah Selatan
Call Number: 658.84 OZI
Accession Item Category Format Status Notes
3000051189 Main Non-Fiction BOOK AVAILABLE