OZIMEK, J. (1993). Targeting for success: A guide to new techniques for measurement and analysis in database and direct response marketing. McGraw-Hill.
Chicago Style (17th ed.) CitationOZIMEK, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. London: McGraw-Hill, 1993.
MLA (8th ed.) CitationOZIMEK, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. McGraw-Hill, 1993.
Warning: These citations may not always be 100% accurate.