Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
McGraw-Hill,
1993.
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| Subjects: |
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
McGraw-Hill,
1993.
|
| Subjects: |