From Chinese brand culture to global brands : insights from aesthetics, fashion and history /

From Chinese brand culture to global brands : insights from aesthetics, fashion and history /

Bibliographic Details
Main Author: Zhiyan, Wu
Other Authors: Borgerson, Janet, Schroeder Jonathan
Format: Book
Language:English
Published: New York:: Palgrave Macmillan, 2013.
Subjects:
Business Economics -- > Marketingx
Business Economics -- > International -- > General
Business and Economics -- > Business communication -- > General
Branding (Marketing) -- > China
Brand name product -- > China

INTAN Kampus Wilayah Selatan

Holdings details from INTAN Kampus Wilayah Selatan
Call Number: 303.482ZHI
Accession Item Category Format Status Notes
2000017446 Main Non-Fiction BOOK AVAILABLE

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