From Chinese brand culture to global brands : insights from aesthetics, fashion and history /

From Chinese brand culture to global brands : insights from aesthetics, fashion and history /

Bibliographic Details
Main Author: Zhiyan, Wu
Other Authors: Borgerson, Janet, Schroeder Jonathan
Format: Book
Language:English
Published: New York:: Palgrave Macmillan, 2013.
Subjects:
Business Economics -- > Marketingx
Business Economics -- > International -- > General
Business and Economics -- > Business communication -- > General
Branding (Marketing) -- > China
Brand name product -- > China
Description
Item Description:Includes index
Physical Description:xii,219p: ill; 23cm.
Bibliography:Bibliography reference (p. 182-212)
ISBN:9781137276346

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