From Chinese brand culture to global brands : insights from aesthetics, fashion and history /

Bibliographic Details
Main Author: Zhiyan, Wu
Other Authors: Borgerson, Janet, Schroeder Jonathan
Format: Book
Language:English
Published: New York:: Palgrave Macmillan, 2013.
Subjects:
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245 1 0 |a From Chinese brand culture to global brands :   |b insights from aesthetics, fashion and history /   |c Wu Zhiyan, Janet Borgerson, Jonathan Schroeder. 
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650 # 0 |a Business Economics --   |x Marketingx  
650 # 0 |a Business Economics --   |x International --   |x General  
650 # 0 |a Business and Economics --   |x Business communication --   |x General  
650 # 0 |a Branding (Marketing) --   |z China  
650 # 0 |a Brand name product --   |z China  
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700 0 # |a Schroeder Jonathan