From Chinese brand culture to global brands : insights from aesthetics, fashion and history /

Bibliographic Details
Main Author:	Zhiyan, Wu
Other Authors:	Borgerson, Janet, Schroeder Jonathan
Format:	Book
Language:	English
Published:	New York:: Palgrave Macmillan, 2013.
Subjects:	Business Economics -- > Marketingx Business Economics -- > International -- > General Business and Economics -- > Business communication -- > General Branding (Marketing) -- > China Brand name product -- > China

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