STRATEGIC CUSTOMER SERVICE : Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Margins and Profits / /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Edition: | Second Edition. |
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| Physical Description: | xx, 268 pages: illustrations; 24cm. |
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| Bibliography: | Includes bibliographical references (pages 255-260) and index |
| ISBN: | 9780814439050 |